India led the world in the number of downloads of social media apps in the first half of 2021, according to a new report by App Annie, a global provider of mobile data and analytics.
Globally, Asia was the largest region for downloads of social media apps during this period, accounting for 60% of the market.
“India is the top market by a factor of 5x, surpassing the US in 2018. US, Indonesia, Brazil and China follow—a mix of mature and emerging markets,” the report said.
Social media apps are a global craze with 74 billion of them downloaded till date, according to the report. Of these, 4.7 billion were downloaded in the first half of this year alone.
A total of $22.2 billion has been spent on social media apps till date, of which $3.2 billion was spent in the first half of this year—up 50% over last year. The US, Japan and China accounted for 60% of this spending in this period.
The US, which emerged as the No. 1 market for consumer spending on social media apps, saw 1.7 times the spend of the next largest market and represented 30% of the total market—fuelled by spends in support of content creators and live streamers.
Globally, social media apps commanded 740 billion hours in the first half of 2021. The Asia-Pacific region led in the time spent on social apps with a 60% share.
In India, the time spent on such apps has boomed over the past three-and-a-half years, shrinking the gap between India and China from 115% in 2018 to 7% in the first half of 2021. Pakistan...
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