After experimenting with different display formats for the option over the past two years, Twitter has today launched its first live test of new labels for bot accounts, which it says will help users ‘identify good bots from spammy ones’.
Though it won’t really help in that specific delineation. As you can see in this example, the new bot labels will include a bot icon beneath the profile name listing, with an additional indicator of the human-run account that manages the bot.
The labels will also be displayed in-stream, with an ‘Automated’ marker beneath the profile name.
That will help to more clearly indicate who, or what you’re interacting with in the app, and how that content is being shared, which could help to improve understanding of the motivations behind each account, and limit confusion around specific messaging.
But it won’t necessarily help to identify spammy bot accounts, at least not in this sense. Twitter’s bot labels are currently only being applied to accounts that have opted into its initial test, with an further expansion set to give more developers access to the bot label in the near future.
So how, then, will Twitter identify the good bots from the bad?
Back in March, Twitter announced new rules relating to the use of its Developer API, including updated regulations around bot usage, and identifying bot accounts.
"Not all bots are bad. In fact, high-quality bots can enhance everyone’s experience on Twitter. Our new policy asks that developers clearly...
Read Full Story: https://www.socialmediatoday.com/news/twitter-launches-live-test-of-new-labels-for-bot-accounts/606347/
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