As the world becomes more and more connected through various online platforms, businesses of all shapes and sizes attempt to stay up to date with the latest platforms. While a social media presence is almost always a way to drive sales, each company’s tactic may be different – what works for one may not work for all.
No matter what type of clientele they have, travel agencies are almost sure to gain new business from having an online presence.
The social media game can be a bit overwhelming, though, especially if it’s new to you. Here are a few tips to try implementing on your own accounts.
Stay Consistent
Ever heard the phrase consistency is key? It’s almost always true, and especially when it comes to social media. If prospective clients pay your Facebook page a visit, and the last post is from August of 2020, they may very well move along to another, more interactive agency to pursue working with. Even if it’s not every day, try to ensure posts are being done regularly, whether it’s weekly or at the very least, a few times each month.
Know Your Audience
This may take a while to figure out, but knowing your audience will help you realize the type of content you should be posting. They’ll let you know what they are interested in based on their engagement. Are your followers interested in the latest deals? Are they more receptive to destination knowledge? Or maybe they’d like to see where you’ve been lately.
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