Contrary to popular belief, emotional health stabilizes and even improves with age. Individuals at age 65 report the lowest rates of depression and greater life satisfaction than for any other age group. Online, elderly “grandfluencers” are proving it.
Social media influencers are almost always younger users with throngs of fans, doling out everything from rants and opinions to endorsements and advice. However, an increasing amount of seniors, 70 years old and up, are attracting young fans by the millions. These “grandfluencers” share health and fitness routines, gardening tips, style and make-up tutorials, and more. Younger fans are thrilled to see seniors mastering TikTok and Instagram, as they gain from the seniors’ life lessons and joie de vivre.
This flies in the face of a common stereotype held of the elderly—that with age comes bitterness, anger, and the transition into a curmudgeon. In his video series The Aging Brain, Dr. Thad Polk, an Arthur F. Thurnau Professor in the Department of Psychology at the University of Michigan, explained why emotional health ages like a fine wine.
The Cohort Effect: A Popular Fiction
According to Dr. Polk, studies show a fascinating trend of age and happiness. First, 18- to 25-year-olds were 70% more likely to have experienced a major depressive episode in the last year than those over 50. Another study, which analyzed spoken and written text samples from 3,000 people, found that as people age, they use far fewer negative words and...
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