By Deepti Karthik
“Which of my products does the consumer prefer and why? asked every marketer ever to their research agency in the last decade, which would in turn be posed to 500 respondents. The respondents would be culled out based on description of the assumed target audience shared with the agency and after the groundwork the final report would arrive in three to four weeks. Instead, today the Brand just puts up a social media poll- Tell us which colour you like best and gets 500 responses in less than an hour. Social media has changed the marketing landscape and has enabled brands to have an active conversation with the consumers in a format which is easier, faster, intuitive and credible.
Social media today is not just about creating thumb stopping content that makes brands look relevant and not antiquated, it has become the channel for building advocacy. Imagine you are a first-time mom and you start following groups on social media to seek advice and hear of a new brand of organic products that a fellow mom uses or are an avid foodie who sees a brand of seasoning and sauces used to make a droolworthy burger chances are you would give it a shot against having come across ads from these brands on any other channel. Social Media and content on social media therefore have become the most efficient growth hack for marketers who are trying to acquire new users in their fold.
I recently saw a poll which said 90% consumers who are loyal to a brand follow its Instagram...
Read Full Story: https://www.financialexpress.com/brandwagon/how-social-media-is-changing-the-marketing-landscape-and-enabling-consumers-to-be-more-interactive/2328258/
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