Brands hijack Shang-Chi actor's past stock images on social media - Marketing Interactive

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Several brands in Singapore were quick to trendjack actor Simu Liu's past stock images in a witty attempt to showcase its offerings. This comes after Liu was reported to have previously modelled for stock images in 2014, prior to his roles in Shang-Chi and the Legend of the Ten Rings as well as Kim's Convenience. Since then, stock images of Liu from the past have flooded the Internet once again, and Liu even tweeted one of his stock images as a response to individuals who thought the latest Shang-Chi movie would flop. Here's how the brands got creative with Liu's stock images.

Burger King Singapore

Burger King Singapore jumped on the stock image hype to showcase the power of its rings. The fast-food joint posted a meme on Facebook of 10 onion rings along with a stock image of Liu smiling and dancing, with the caption "The best ten rings you can ever have." This was done by Tribal Worldwide Singapore.

Gilette

Gilette used two stock photos of Liu in a discussion with his colleagues to advertise its "Heated Razor by GiletteLabs". In an Instagram story, Gilette caption the pictures: "The best a stock model can be" and "A marvellous transformation starts with a clean shave." This was done by VaynerMedia Asia Pacific.

Paya Lebar Quarter

Paya Lebar Quarter (PLQ) decided to get people going to Shaw Theatres in its mall using one of Liu's stock image photos. The...



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