Take advantage of these simple but effective social-media strategies to majorly elevate your marketing game.
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Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently. My agency works with multiple brands in the travel, hospitality and tourism industry, and social media is a major driving force behind their campaigns.
It’s no secret that any business in the travel and tourism industry must use social-media marketing. When consumers look for information regarding traveling, hotels, resorts, restaurants, local activities and more, they turn to the internet, specifically social media.
Using social media to engage with travelers is a great way to attract new customers and get them excited about what you offer. The best part is the return because social-media marketing can drive the healthiest ROI out of all your online marketing campaigns when executed correctly.
Here are some helpful tips to leverage social media correctly.
Create an unforgettable personality across social media
Social media provides an opportunity to showcase a brand’s personality, yet the majority of hotels, restaurants and resorts stick to very bland and dry content. While beautiful images are always going to be important, the captions and little extras make the biggest impact.
Get creative with captions, and while displaying your personality, be...
Read Full Story: https://www.entrepreneur.com/article/383750
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