From authoritative labels reminiscent of warnings on a late ’80s hip-hop CD to arbitrary account removals and ad rules that don’t seem to apply, there’s little evidence that current tech platform fixes are working to stop risky off-label use of ivermectin as a treatment for COVID-19.
And it’s even less clear that proposed legislative reforms, if in place today, would have done much to quell the rise of the latest coronavirus cure praised by vaccine skeptics.
The key hits:
- While its COVID-killing properties have been debunked, ivermectin’s accepted uses for humans complicate combating misinformation about it.
- The rules companies like Google and Facebook have put in place to prevent the spread of ivermectin misinformation and stop companies from monetizing from it have been enforced haphazardly at best.
- Because the biggest social media platforms have attempted to counteract ivermectin misinformation by pointing to the very health agencies many vaccine skeptics question, their approaches may actually reinforce distrust of government authorities, egging on interest even more.
Ivermectin gradually emerged last year as a topic of conversation in anti-vaxxer, natural medicine and right-wing political circles via social media livestreams, videos and other viral content. But it’s not just social media platforms that have buoyed the rise of ivermectin, establishing its credence among its proponents. Hype has been fueled by the appearance of one of its primary cheerleaders, Dr....
Read Full Story: https://digiday.com/marketing/why-pandemic-era-social-media-fixes-havent-worked-and-could-backfire-in-the-complex-case-of-ivermectin/
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