In today’s world, it is essential that your company has a strong social media presence. Given that well over 90% of businesses utilize a variety of platforms to market their products or services, it’s essential to find the right strategy and a way to stand out from the competition.
First, it’s necessary to decide which social media networks will best reach your desired target audience. Using a social media platform which your customers don’t begin to understand or will never access, obviously won’t drive sales. For many, Facebook is the best place to start simply given the sheer volume of users (over a billion daily). Instagram and Pinterest are additional options.
Engaging with customers by creating an open-ended dialogue helps create organic conversations. Inform them about an industry related topic, share ideas and even ask for advice or allow them to share an opinion about your products and services. While it’s important to remain professional, you can also show your sense of humor and post a picture of your favorite four-legged friend. Make it real.
Interesting photos of what’s happening at your business (even a sneak preview or behind the scenes photos) are a great way to attract attention. It’s not always necessary to accompany the photo with text — a compelling photo just keeps that top of the mind awareness rolling. Find creative ways to demonstrate your expertise through “how-to” content — informative videos are a great way to accomplish this.
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