Identifying related themes among pet owners’ attitudes and pet food brands’ products may help pet food marketers and formulators develop new products and promote the ones them have.

When pet owners talk about pet products on social media certain terms and themes emerge. Likewise, when pet food companies describe their products on e-commerce sites, marketers use specific terms and follow definable trends. Identifying related themes among pet owners’ attitudes and pet food brands’ products may help pet food…

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Read Full Story: https://www.petfoodindustry.com/articles/10630-gut-health-tops-pet-owner-discussions-on-social-media

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