When a crisis occurs, your actions and reactions can mean the difference between surviving, thriving, or struggling miserably. The way you use social media can be a tipping point for your company that either helps or hinders your cause. How social media affects your brand is up to you.
Careful planning, a clear strategy, and continued monitoring of social media channels will engage and inform followers instead of alienating them. In a world where “cancel culture” has become the order of the day and online mobs attack without provocation, it is important to keep close control over your social media profile and know what is being said online about your brand.
SOCIAL MEDIA’S ROLE DURING A CRISIS
When disaster strikes, what role does social media play? Used properly, social media can expand the reach of your message through social sharing and provide an open line of communication for interested parties to respond with comments, tips, or questions. And because news spreads with lightning speed on the internet, messages can be disseminated quickly and effectively.
Businesses can use social media to provide updates, status reports, and other company-related information. Social media is especially effective in a crisis because it allows you to communicate directly with a large audience, provides support for people who need information or guidance, and serves as a venue for providing company updates in real time.
The immediacy of social media also provides an effective platform for...
Read Full Story: https://www.fastcompany.com/90675571/how-to-ensure-social-media-helps-not-hurts-during-a-crisis
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