Opinion: Empathy and ethics on social media | Opinion - Campaign India

Last year has been not only brutal but also horrible for the world. So many people we know or have been in contact with had passed away. This shock was more than enough, but what made it worse and even more horrific was the complete lack of compassion shown by some people on social media.

‘It’s all about relationships’

You don’t have to skim Twitter, Instagram or Facebook for very long before seeing the word “relationship.” It’s all the rage these days. Engage your audience. Be human. Be authentic. Be real. These sound like great ideas, but some of the things I saw over the last year make me wonder if people actually remember what relating to people is about. A relationship does not mean that things only matter if they are connected to you. When someone notes that they have experienced a loss, what you do not want to do is say, “I wrote a post when that person passed away".

I wonder if social media is actually reducing the human capacity for compassion. People who sounded off against some celebs got a lot of comments. A lot of traffic. I have been watching humanity drip out of the online world for a while now, slowly but surely – at least in the marketing/business realm where I tend to hang out. Personal uses of social media are different and usually better. But in the professional realm, where you would think there would be more focus on decorum, the actual humanity…the capacity to relate to others…has been steadily dissipating. Blog posts started multiplying as fast as...



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