Sydney, Sept. 15, 2021 (GLOBE NEWSWIRE) -- E-Web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.
E-Web says that a holistic approach to online marketing means utilizing multiple channels and using them in tandem to boost each other, increasing visibility and impact across all of them. To cite a real-world example of the impact that a focused, multi-pronged strategy can bring, NewsCred, one of the world’s leading marketing orchestration platforms, used LinkedIn Sponsored Updates to net a 1600% return on ad spend. The key, according to E-Web, is to treat social media and paid search as if they are two sides of the same coin and then playing to each of their strengths while splitting resources so that they complement each other.
Social media channels can be used as a free A/B testing platform to figure out catchy headlines and taglines that resonate the most with the target audience. Twitter is a great place to gauge engagement and then use the messaging that works best on a more focused social media network such as LinkedIn. Digital marketers can also investigate trending topics that can be personalized to the brand’s core service. Trending topics can be turned into potentially attractive content that can be the first hook that funnels newer customers in. Marketers have to constantly track ROI and stay cognizant of which...
Read Full Story: https://www.globenewswire.com/news-release/2021/09/16/2298057/0/en/E-Web-Marketing-Offers-Tips-On-Making-Social-Media-And-Google-Ads-Work-Together.html
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