The advent of social media has given us collectively a great gift: For the first time in history, much of the world’s population has the ability to share messages around the globe within seconds. The tool has completely revolutionized our ability to communicate, which has never been more apparent than through the COVID-19 pandemic.
Across the world, organizations – from government agencies to health departments and health systems – are using social media to try and disseminate information to relevant populations. What a perfect opportunity to help ensure that everyone knows what they need to, right?
It is. But it’s also an opportunity for misinformation to spread like the virus itself, taking hold and potentially remaining with the person who consumes it, often to their detriment. Despite these challenges, I believe that social media offers a great deal of good. While the platforms are continuously emerging, here are a few things to keep in mind as you explore how to integrate or expand your organization’s use of the tools.
- Share the facts. Transparent and authentic conversations are key benefits to social media. While there are times when not all information can be shared, be as open as possible. However, be very careful that the information you are posting on social media is accurate. Especially in times of crisis or controversy, it is imperative that there is great emphasis on the accuracy of what is being said. Mistakes will happen, but I would suggest caution in...
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