After expanding its in-app shopping features to four more regions back in June, Pinterest is now bringing Pinterest shopping to even more users, with Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland all getting access to the option.
As you can see here, Pinterest’s in-app shopping options provide direct linkage between Pin content and product purchase options, making it easier to drive Pinners from browsing to buying, direct from the app.
Shopping on Pins is generating strong results for the company, as more people switch to online sources for browsing and buying, and by enabling more brands to list their products within Pins, that will help the platform expand its product catalog, and maximize shopping activity.
Pinterest first launched its shopping tools in the US, then expanded them to the UK in September last year. Eight months later, it brought Pinterest shopping to Australia, Canada, France and Germany, with this latest announcement now taking it up to 13 regions that have full access to the platform’s suite of shopping options.
Which is an important development. Pinterest has been working to re-frame itself as a ‘discovery platform’ with a focus on artisan products, essentially becoming a digital shopping mall, with evolving product experiences and promotion tools helping brands to connect with potential customers and maximize interest.
Riding the eCommerce boom, Pinterest saw a big spike in usage last year, which has tempered somewhat in 2021....
Read Full Story: https://www.socialmediatoday.com/news/pinterest-expands-in-app-shopping-tools-to-more-regions/606667/
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