At first glance, Rozy may seem to be just another quintessential social media influencer who bags great deals and endorses products. Introduced as a 22-year-old fashionista who loves jogging, yoga and traveling the world, her Instagram profile has nearly 70,000 followers. But the social media influencer, who according to media reports has got more than 100 sponsorship deals and is predicted to earn more than 1 billion Korean Won this year, is not human.
Rozy is the first South Korean virtual social media influencer. An avatar created by Sidus Studio X, what stands out is Rozy’s uncanny resemblance to human beings. By looking at photographs of her swimming or blowing a candle on cake, it is impossible to tell that Rozy is not human.
According to Korea Net, she is a brainchild of Sidus Studio X, a content-creating, production company which specialises in commercials, animation, film and video characters. Modelled to look like a millennial, the CGI-generated influencer, according to the report, was with “nearly 800 facial expressions and movements extracted from an actor through 3D modeling technology”.
The parent company has stated that for the first three months they ran Rozy’s Instagram account, no one noticed that the ‘woman’ posing in the stunning images getting thousands of likes was not real.
Her perfect face, tanned body and style got her more than 100 sponsorship deals, and she is predicted to earn more than 1 billion Korean Won this year, the Business Insider ...
Read Full Story: https://indianexpress.com/article/trending/trending-globally/rozy-south-korea-virtual-social-media-influencer-instagram-7510794/
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