Twitter 'canceling' pastor Greg Locke unlikely to slow him down, social media expert says - Tennessean

People upset about Twitter banning pastor Greg Locke for life should probably settle down, one social media expert said.

The ban likely will grow the overall social media audience for the conservative preacher, said Ken Paulson, director of MTSU's Free Speech Center and a former USA Today publisher.

And the First Amendment is not in play because Twitter is a privately-owned company, Paulson said.

So, Paulson said, "the outrage about someone’s account being cancelled is probably misplaced."

Locke, pastor of Global Vision Bible Church in Mount Juliet, started to gain big social media audiences around 2015 when he started lashing out. His first viral rants were on legalizing same-sex marriages and plans by Target to allow transgender people to use the bathroom of their choice.

A Twitter spokesperson told Newsweek that Locke was banned because of "repeated violations of our COVID-19 misleading information policy."

Even Locke, who had around 114,000 followers, concedes that Twitter was among his smaller online platforms.

A look at the number of followers and subscribers reveals Twitter accounted for less than 5 percent of Locke's overall social media audience:

He has 2.2 million Facebook followers;

About 572,000 TikTok followers;

About 207,000 Instagram followers; and

About 71,700 YouTube subscribers.

"Clearly, Pastor Locke has considerable influence and many followers," Paulson said.

"The fact that one social media outlet decides to delete his account won’t put much of a...



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