The social media market has grown like a weed over the past decade. Facebook (NASDAQ:FB), the world's largest social network, grew its monthly active users (MAUs) from 197 million in the first quarter of 2009 to 2.9 billion in the second quarter of 2021. The explosive growth of Facebook and other social networks permanently changed how people interact with each other, how advertisers target consumers, and how news spreads across the internet.
The global social media market could still expand at a CAGR of 25.4% between 2019 and 2026, according to Research and Markets, as the industry's leading platforms attract even more users and advertisers. Let's examine three companies that will profit from the market's long-term expansion.
1. Facebook
Facebook also owns Instagram, Messenger, and WhatsApp. The number of monthly active people (MAP) who use at least one of those apps increased 12% year over year to 3.51 billion last quarter.
Facebook generates most of its revenue from targeted ads, which enable advertisers to display ads based on a user's personal data, preferences, and social networking interactions. It also owns a small but rapidly growing VR division called Oculus, which sells VR headsets and VR content.
Facebook's apps already reach nearly half of the world's population, but it plans to gradually merge its social networking and VR businesses into a "metaverse" that blurs the lines between the physical and digital worlds. That evolution could enable Facebook's users to...
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