Social media is a quick and easy way to connect with friends, family and even strangers, so you’re thinking of launching a fundraising campaign on your favorite platform. However, you don’t want to make people feel pressured to donate or risk ruffling any feathers due to the cause itself.
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Read: Should You Start a GoFundMe for Someone Who Needs Financial Support?
Thankfully, the rules of proper etiquette probably aren’t as strict as you might think.
“There is no right or wrong type of fundraiser to share on social media,” said Cindy Wagman, president and CEO of The Good Partnership, a values-driven, social-justice informed consultancy working to unlock the potential of small nonprofits through fundraising. “If you are passionate and want to mobilize support for a cause, then do it.”
Wagman, who is also a Certified Fundraising Executive, advised thinking about what your social media network is passionate about. She said to consider whether it is something they could get behind, why they would care and if they would be contributing to support the cause or you personally.
“So many people are reluctant to fundraise because they think they are asking their network for a favor — and that’s true sometimes,” she said. “But the best fundraising is when you are inviting people to contribute towards something that they care about.”
She said this is also beneficial to the organization because it can...
Read Full Story: https://finance.yahoo.com/news/social-media-fundraising-etiquette-questions-110641444.html
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