How to Create a Data-Driven Social Media Strategy
Five steps, eight templates, and two Google Data Studio dashboards to make you join the ranks of the best Social Media leaders.
In a society fueled by social media readily available at the world’s lightning-fast fingertips, everyone’s connected.
Trust in major media sources has hit an all-time record low; in fact, brands are now among the most trusted sources of information.
Genuine connections are essential, and celebrity endorsements on social media have proven a great way for brands to make those connections.
People want to see a face, a personality, something they can relate to. In this post, you can check out 10 examples of this marketing tactic in action. But first, how does celebrity endorsement work?
Why Celebrity Endorsement Matters
If you’re a brand with the times, you’re using celebrity endorsement to promote your business.
I’m not joking — 75% of marketers use influencers as a marketing tool, and 43% plan to increase spending on this form of advertising.
Marketing has moved beyond commercials. While still popular, social media platforms are on the rise as the top way to promote your business.
YouTube videos and celebrity promotions on platforms like Twitter and Instagram have had massive impacts on promoted items.
Celebrities and brands who team up both stand to see huge wins.
What Makes a Celebrity Endorsement Work?
The rules for making an endorsement work are pretty simple: choose a...
Read Full Story: https://www.searchenginejournal.com/social-celebrity-endorsements/415568/
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