Social media marketing never stands still. Neither should you. Keep the following tips in mind to make sure your work grows and brings value.
A social media marketer has a lot to do. But the biggest part of the job is making sure that growth happens. This means optimising your social media assets so that they are growing consistently, every day.
Below are just a few tips to help you optimise the work you have already done, and fine-tune things so that you are in a position where you are seeing the kind of constant growth that makes both you and your clients happy.
Carry out an audience check
You may be on top of this, but if you’re not growing there is a chance you have work to do.
Go back to the definition of your audience, and the work you put into demographics, and make sure that you are still creating content that speaks to them. There may not be big changes involved, but a couple of tweaks here and there may open up new audience segments, and at the very least build engagement.
For example, new trends on social and in life may be highly important to your audience, but completely ignored in your content. Undertaking an audience check on a regular basis helps you take the pulse of the people you are talking to.
Strengthen the connection
Maybe it’s because the world has recently been through a hell of a tough time, or maybe it’s because social media is changing, but marketing now is more human-centered than ever.
People are just generally responding to human content more...
Read Full Story: https://www.business2community.com/social-media/social-media-marketers-guide-to-growing-your-online-presence-02431525
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