Piers Morgan and Rupert Murdoch reunite for launch of TalkTV
Media insiders tell The Drum how they will encourage clients to advertise on TalkTV, the Rupert Murdoch-owned alternative to GB News they’re predicting to achieve mainstream acceptance – if it can learn from its rival’s mistakes.
Last week, News UK unveiled plans to launch TalkTV, a TV news network to rival the embattled GB News. To the envy of its competitor, the Rupert Murdoch-owned news operation has signed ex-CNN and Good Morning Britain presenter Piers Morgan as its primetime anchor.
The ongoing saga of GB News – which in its three short months on air has seen launch advertisers flee en masse under pressure from campaign groups and, more recently, chairman and star presenter Andrew Neil depart acrimoniously – offers a cautionary tale about the difficulty of launching a television news network today. But its high-profile travails have not been enough to deter News UK from entering the same market, and media insiders have told The Drum they believe its rival venture can achieve mainstream acceptance in a way that GB News so far has not.
“As a buyer, I’m more intrigued by TalkTV than I ever was with GB News,” says AIP Media’s Mihir Haria-Shah. If TalkTV launches as a high value proposition, Haria-Shah says he would encourage his clients to advertise on the channel.
TalkTV has been presented as Rupert Murdoch’s last-ditch attempt to extend his influence before the 90-year-old tycoon winds down. The TV channel...
Read Full Story: https://www.thedrum.com/news/2021/09/23/why-media-buyers-are-giving-cautious-welcome-rupert-murdoch-s-gb-news-rival-talktv
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