The Lovesac Company, the home furnishing brand known for its adaptable Sactionals couches, just launched Mobile Concierge in the Seattle and Washington, D.C. areas. Customers schedule a visit from the van and, inside, receive live demonstrations, see the latest innovations, touch and feel fabric cover options, and design their own Sactionals setup to fit their space and style. The trucks offer a weekly-rotating range of fashion, beauty, tech, home décor and gifts with a focus on locally-made.
The initial idea was to offer front door exchanges to eliminate the hassle of online returns, but Santa's mobile trucks also enable customers to try on clothing and see how décor looks in their homes before purchasing. Customers see the merchandise on the Santa app and are notified when the truck will be in their area. "We are here to surprise and delight. Taylor Essick, Kitzuma co-founder and CEO, said in a recent statement, "We knew when we started Kitzuma that for brands selling direct, this model offered so many benefits.
source: https://www.retailwire.com/discussion/mobile-retail-aspires-to-attain-food-truck-like-popularity/
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