Marketing your brand online is challenging because competition is very stiff. You need to set yourself apart from anyone else to earn traction. But there’s one tried and tested marketing psychology hack that you may haven’t used yet, the one that we’ve been using already here at KISS PR Brand Story.
We want to amplify what Tiktoker Andrea has shared in this video. The one marketing hack that most successful brands have already been using, no other than storytelling.
According to Andrea, storytelling content is one of the ways that helped her grow her clients' accounts. The reason storytelling is very compelling is that reading a story can increase the oxytocin hormone in the body. This hormone, according to her, is linked to increased levels of trust, compassion, and empathy.
When many people trust your business or brand, this means there’s a high chance that they will buy from you, which can ultimately lead to more sales.
Storytelling humanizes your brand, thus allowing you to connect effectively with your target customers. Andrea said that humans love stories, and hard-selling posts will not cut it anymore.
Andrea enumerated three examples on how to create storytelling content any brand can post on their social media:
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Share how your brand came to be, what inspired you to start it.
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Share inspiration messages or quotes that relate to your brand.
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Ask and share stories of your customers.
Outside social media, we recommend using press releases to create storytelling content for your brand.
Keep checking this space for more bite-size digital marketing tips from your favorite influencers.
Source: https://www.tiktok.com/@kohisocial/video/6965459159936503042
About KISS PR Brand Story
KISS PR now offers TikTokers content amplification service in 2022 for free. If you are a content creator and want to create more awareness for your brand contact Agnes Zang via az@kisspr.com.
Published by: Agnes Zang