CityPark investments founder, Demos Parneros, announced the recent addition of startup and monthly subscription company 123 Baby Box to its company portfolio.
The venture fund is focused on investing in retail tech and consumer companies, with a focus on socially responsible businesses.
123 Baby Box is a monthly subscription box for babies aged 0-3 years old, designed to make moms’ lives easier by bringing everything a baby needs directly to their doorstep. The contents of each box are tailored to a baby’s age and developmental stages, bringing a variety of products while cutting down costs for mothers.
Parneros stated: “I am incredibly excited to support Zarina and 123 Baby Box with our recent investment. Zarina is one of the most committed and hardest-working founders I know, as she continues to build great partnerships and find innovative ways to connect with her loyal customers. She not only manages the daily details but is also focused on key priorities for the next phase of growth.”
About Demos Parneros
Demos Parneros is an experienced and innovative retail and e-commerce leader, helping Staples grow from a startup to a Fortune 100 company, serving as President of North American Retail and E-commerce businesses. He subsequently took on the role of CEO at Barnes & Noble, leading a focused transformation plan, which eventually led to the sale of the company. In addition to previously serving on several high-profile company boards, Demos now leads CityPark LLC, which has invested in leading-edge consumer and retail tech startups.
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