According to a recent survey conducted by Ordertracker, consumers are becoming increasingly obsessed with package tracking. The survey, which polled over 3,000 service users & 900 E-commerce store owners, found that 92% of the people that received a tracking number are actively tracking it. Users also pointed out that the most important feature when shopping online is the ability to track packages in real-time (89%). In fact, the track package feature was pointed out more frequently than the fast delivery (72%) and free shipping (64%), according to the survey.
Not only are consumers expecting real-time tracking, but they are also tracking their packages more frequently than ever before. On average, a package is being tracked 2.7 times. This means that e-commerce businesses need to be up-to-date with the latest tracking technology to meet customer expectations. Study revealed that by adding a tracking feature to E-commerce, stores can reduce their Customer support by 67%.
The Ordertracker survey also found that customers are more likely to shop with businesses that provide accurate and real-time package tracking information. In fact, 87% of respondents said that they would be more likely to shop with a business that provides real-time tracking information.
"In the age of instant gratification, consumers want to know where their packages are at all times. Providing real-time tracking information is no longer a 'nice-to-have' feature, it's a must-have for e-commerce businesses looking to compete in today's market." - Enzo Roudier, Shipping Industry Expert.
To meet the growing demand for package tracking, e-commerce businesses can use the Ordertracker for Ecommerce solution. This white-label and customizable tracking page provides real-time package tracking information and enhances the overall customer experience by providing personalized delivery dates and locations. By integrating a live tracking page, businesses can provide a transparent tracking experience that will lead to increased customer satisfaction and trust.
In addition to meeting customer demands for package tracking, e-commerce businesses can benefit from Ordertracker in other ways. For example, the tracking page can be customized to match a business's branding and provide additional marketing opportunities. The page can also be used to provide delivery updates, along with clear and understandable tracking information, reducing the number of customer inquiries regarding package status.
Improving Shipping Processes with Valuable Insights
By utilizing Package tracking solutions, e-commerce businesses can also gain valuable insights into their shipping processes. The tracking page provides detailed information on delivery times and locations, which can be used to optimize shipping routes and improve delivery times. This can lead to cost savings for the business and a better overall customer experience.
Furthermore, Ordertracker can help businesses avoid package delivery problems such as lost or damaged packages. The tracking information allows businesses to quickly identify and resolve delivery issues, reducing the likelihood of customer complaints and negative reviews.
Overall, gaining valuable insights into shipping processes can help businesses identify areas for improvement and make changes to their processes accordingly. This can lead to improved efficiency, reduced costs, improved delivery delays, and ultimately, greater customer satisfaction.
In conclusion, the survey shows that package tracking is more important than ever before. E-commerce businesses must prioritize real-time tracking and utilize this feature to meet customer demands, and enhance the overall shopping experience. By providing accurate and real-time tracking information, businesses can attract new customers and retain existing ones, as each parcel is tracked 2.7 times on average, which can be used for reconversion. As e-commerce continues to grow, it's essential that businesses keep up with consumer demands and provide the best possible customer experience.
"In today's digital age, package tracking has become a customer expectation rather than a perk. By investing in the right tracking solutions, e-commerce businesses can differentiate themselves from the competition and build long-lasting customer relationships." - Jane Wong, E-Commerce Business Owner
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