New York, New York--(Newsfile Corp. - August 7, 2023) - IVY.CASH announces collaboration with fashion brand Katla, allowing consumers to easily access WEB3 assets. IVY.CASH is an innovator in blockchain technology whose goal is to simplify bringing digital assets from any industry to their audiences.
Katla's "Wonderful Beings", Courtesy of Katla
Created in collaboration with Icelandic artist Hendrikka Waage
To view an enhanced version of this graphic, please visit:
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Co-founded by Sacha Tueni, IVY has made transferring NFTs easy through QR codes that can be scanned on any mobile device. When scanned, the QR code generates a digital wallet that doesn't require technology outside of an iOS or Android phone. Anyone can store an NFT on their mobile device, no application required, and IVY handles all the WEB3 complications behind the scenes. This allows brands like Katla to have a direct, validated and enduring relationship with the patron who scanned the code.
"The IVY platform enables anyone with a camera, phone, and internet access to participate, own, and transfer digital items seamlessly on the blockchain," says Tueni.
The sustainable fashion brand Katla, founded by Aslaug Magnúsdóttir, founder and former CEO of Moda Operandi, is collaborating with IVY to incorporate NFTs into their new collection, "Wonderful Beings", to raise funds for seaweed regeneration.
This collaboration launches with an initial run of 50 highly-unique hoodies featuring Hendrikka Waage's "Wonderful Beings", which were created from over 200 hand-painted and later digitized traits, culminating in 10,000 possible variations. In using IVY, fans and patrons can either buy a unique NFT on its own, or buy a one-of-a-kind hoodie and NFT featuring a printed "Wonderful Beings" on the front. 15% of sales of the Wonderful Beings NFTs will be dedicated to ocean regeneration as well as 15% of the sale of the hoodies.
Katla's "Wonderful Beings", Courtesy of Katla
Created in collaboration with Icelandic artist Hendrikka Waage
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9095/174656_701f45d9c4c538ef_002full.jpg
Scanning an IVY QR code automatically creates a unique account, enrolling patrons in the "Wonderful Beings Ocean Club" unlocking access to special content, events, and promotions. Users carry their new account with them in their Apple Wallet or Google Wallet for easy future access when needed for events or checkout at exclusive websites. Most importantly, IVY gives the customer direct control over all of their assets.
"Until it's as simple as clicking a link, the future will not happen. Our mission is to make it as simple as possible. We want people to enjoy NFTs, in our case, a Wonderful Being; these painted ladies in various combinations, and all for a great cause," says Tueni.
The creator behind the art turned NFT, Hendrikka Waage, is a jewelry designer and artist. Her series showcases women with a single ear, representing the idea that in today's world of excessive information, individuals don't have to listen to everything. The women are Climate Warriors, with some carrying weapons accordingly.
Katla's "Wonderful Beings", Courtesy of Katla
Created in collaboration with Icelandic artist Hendrikka Waage
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9095/174656_701f45d9c4c538ef_003full.jpg
"Our wallet is constantly evolving. With IVY, it's super simple for anyone to purchase, receive, and exchange NFTs without being an expert. When incorporated in the fashion itself, people can continue to connect through their clothing and their closet," says Tueni.
PRESS CONTACT:
Mandie Erickson
Mandie@showroomseven.com
646 479 0777
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/174656
Original Source of the original story >> IVY.CASH Announces Collaboration with Katla
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