The Two Fundamental Business Functions: A Perspective from Qamar Zaman
"Business has two functions – marketing and innovation." - Peter Drucker
This insightful quote from management guru Peter Drucker encapsulates the essence of thriving in today's fast-paced business environment. However, when viewed through the lens of Qamar Zaman, the renowned American entrepreneur and founder of KISSPR, this quote takes on a nuanced dimension.
1. Marketing: Beyond Just Promotion*
At the core of every successful business lies a robust marketing strategy. But for Qamar, marketing isn't just about promoting a product or service; it's about telling a compelling story. His current venture, Storytellers Inc, beautifully ties into this philosophy. By partnering with global news publishers and media outlets, Zaman has created a framework that seamlessly integrates news with PR. This not only offers brands a wider platform but also ensures that their stories resonate deeply with the audience.
2. Innovation: The KISSPR Way*
KISS PR, Zaman's award-winning press release distribution ecosystem, is a testament to the importance of innovation in business. In an age where information is abundant, it's innovation that makes one stand out. KISSPR’s unique approach to press release distribution has not only revolutionized the PR industry but also has paved the way for brands to make their presence felt in the digital age.
Moreover, Qamar's e-book, “How to Create Google Knowledge Panel Using Press Releases," showcases his prowess in merging innovation with digital transformation. This forward-thinking approach ensures that businesses don't just survive but thrive in the digital era.
Qamar Zaman: A Synthesis of Marketing and Innovation*
Being a Forbes Council member and a recognized thought leader, Qamar Zaman embodies the fusion of marketing and innovation. His accolades and mentions in top news outlets are a testament to his expertise in digital transformation. By harnessing the power of storytelling and pioneering digital methodologies, Zaman not only validates Drucker's quote but also provides a roadmap for businesses to navigate the future.
In conclusion, while Peter Drucker laid out the foundational tenet of business, leaders like Qamar Zaman are molding it to fit the contemporary business landscape. As we move forward, one thing remains clear: businesses that prioritize both marketing and innovation are the ones that will lead the way.
Published by: Agnes Zang