The search landscape is expanding rapidly. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches.
In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe.
With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals.
From Google’s familiar SERPs to the dynamic realms of TikTok and Instagram reels, each platform offers a unique opportunity for brands to share their stories.
However, just having a presence isn’t enough. It’s about crafting compelling, optimized, relevant content that resonates with your audience, aligns with your search strategies, and serves your business goals.
This article will explore how your brand can conquer the search universe by creating authentic, engaging, and valuable content that attracts and retains consumers’ attention.
1. Hone in on experience, expertise, authority and trustworthiness (E-E-A-T)
There can be as many discussions around emerging platforms for search as you like, but Google is still the head honcho when it comes to search.
Because of this, sending the correct signals to Google within your content remains of the highest importance. It just so happens that their E-E-A-T guidelines also reflect users’ needs from content, so they’re a great starting point.
E-E-A-T must be at the core of ...
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Published by: Book Club