Back during the 1983 Cricket World Cup, most Indians would huddle around a radio for the latest updates from the field. Television sets, and the live visuals of India’s historic victory that year, were limited to a few households in the country.
As technology advanced at a blistering pace down the years, the consumption of the game in India, too, has transformed like never before.
In 2011, India won the World Cup again in the 50-over format. This edition also ushered in cricket consumption through OTT (over-the-top) streaming platforms.
Though the annual report of the International Cricket Council (ICC) mentions that an event website had been set up for the 2007 World Cup, there is no mention of livestreaming. However, the 2010-11 report stated that the website attracted over 21 million global unique visitors during the 2011 edition. Livestreaming on the ESPN Star Sports website attracted 64 million views, with the semi-final between India and Pakistan alone delivering 10 million views, it said.
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The 2015 World Cup delivered an even bigger score for the ICC website, which clocked more than 304 million page views, with 78 million unique sessions from 36 million people. The videos on the site notched up over 77...
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