Google Ads isn't dead — far from it, actually. Here's how to make the most of this popular yet under-appreciated advertising platform.

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Key Takeaways

• Set your Google Ads campaigns up for greater success with these 11 hacks.

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Google Ads is one of the most powerful advertising platforms on earth, a position it's held for over two decades since it first launched in October 2000. Today, Google Ads boasts over $200 million in ad revenue and — perhaps without even knowing — a whopping 63% of all internet users have clicked on a Google Ad in their lifetime.

With its reach and targeting capabilities, Google Ads can drive significant traffic and conversions. Personally, I've run Google Ads for each of my income-generating web properties, and I've helped hundreds of clients over the years make the most of their Google Ads experience.

As with any tool, the difference between amateur and expert usage can be vast. To help make Google Ads work for you, I've decided to put together a list of some of my top "hacks" to elevate the results of your Google Ads pay-per-click (PPC) ad campaigns.

Related: 6 Steps to Improve the ROI of Your Google Ad Campaigns

1. Master the art of SKAGs (Single Keyword Ad Groups)

SKAGs are a powerful way to increase the relevance of your ad copy and landing page to the user's search query. By focusing on one keyword per ad group, you can tailor your message more specifically, which often...

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