Taylor Swift, as WIRED has reported in the past, rules the internet. She’s one of the most Googled celebrities in the world. Her search engine optimization, or SEO, in industry parlance, is on fire. She’s a Tumblr kid turned titan of industry (her Eras Tour, after it broke Ticketmaster, made billions) who is even capable of bringing Apple to heel. If we were ever to do one of our Autocomplete Interviews with her, the top questions would probably be something like “Does Taylor Swift have a boyfriend?” or “What is Taylor Swift’s net worth?” or “What happened between Taylor Swift and Karlie Kloss?”
This week, though, the results for “Taylor Swift jets” look very different than they would have a month ago. Why? Last Sunday, Swift and a bunch of famous pals like Ryan Reynolds, Blake Lively, and Shawn Levy were spotted at the New York Jets game. Previously, searches related to Swift and jets would have turned up results about the Grammy winner’s use of private jets and those jets’ carbon emissions, leading some folks (OK, Vulture) to ask: “Did Taylor Swift Attend a New York Jets Game to Detract From Her Private Jets?”
No one will ever know if Swift went to a Jets game specifically to shift the SEO for “Taylor Swift jets,” but what is true is that interest in that search is currently the highest it's ever been on Google Trends. Comparatively, the interest in the search term in summer 2022, when the news was going around about her PJs, has been bumped down to single digits. So if...
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Published by: Book Club