100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
With CallRail’s VP of Product, Jason Tatum, we will also cover the past and future state of phone calls, and how you can use AI to gain valuable insights that will transform your business.
Organic (search engine optimization) and paid search (or pay-per-click) have enough technical intricacies and strategic aspects to them to start with.
Keyword cannibalization is an issue that can make them even harder — and one that can be overlooked if your search engine optimization (SEO) and pay-per-click (PPC) efforts are siloed, contained within separate teams, or otherwise are not integrated to a level that allows you to understand, manage, and minimize it.
Keyword cannibalization is when there’s a conflict or overlap in your content, strategy, ads, or in how a search engine interprets them.
That conflict can cause unintended negative consequences ranging from creating competition with your own brand for search engine results page (SERP) space to having content ranking that isn’t the strongest option for the user intent desired.
It can happen within organic search, paid search ads, or between SEO and PPC. This article focuses on the latter, with SEO vs. PPC.
Avoiding keyword cannibalization between SEO and paid search campaigns is crucial to ensuring that cross-channel efforts are working in tandem in order to maximize your online visibility and get the most out of your marketing budget.
Keyword...
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