- Meredith Noble's grant-writing education business was struggling to succeed by the end of 2020.
- With a marketing budget spread too thin, Noble decided to focus solely on SEO.
- A targeted approach helped the company reach $1 million in annual revenue within two years.
- This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
This as-told-to essay is based on a conversation with Meredith Noble, the 33-year-old cofounder of Learn Grant Writing, about the marketing strategies that have helped grow her business. Insider has verified her business' revenue with documentation. The following has been edited for length and clarity.
In the early days of trying to grow my grant-writing education business, I tried every marketing idea I heard about: get on social media, create a Facebook challenge, produce a weekly newsletter, host a private community, and on and on.
I know this isn't a unique experience for small-business owners — it can be easy to feel pressure to be everywhere, especially when you compare your business to larger companies with more resources.
Aside from the fact that trying to be on every distribution channel was exhausting, it also wasn't working. My cofounder Alexandra Lustig and I were spreading ourselves too thin and no channels were optimized enough to get the return we needed. Plus, with such a shotgun approach, we weren't giving any channel enough time...
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Published by: Book Club