Ramesh Masala Dosa is a South Indian restaurant chain with 20 outlets across Indore. Despite being a well-known name in the city, its business was losing steam.
To bring the mojo back into the business and ensure that all the outlets had a steady footfall, Muthuraman Tewar, the owner of Ramesh Masala Dosa, turned to Vyaparify— a provider of digital solutions to micro, small, and medium enterprises (MSMEs).
Soon after the outlet at Khatiwala Tank was registered on the Vyaparify platform, it began to appear on the first page of Google search results for the best South Indian restaurant in the area. This resulted in an influx of new customers, both from the tourist demographic and the local population.
How did this transformation happen?
Vyaparify, a digital solutions provider, creates SEO-integrated mini websites for businesses, granting them a digital identity and visibility in local search results.
A mini website is a single platform for merchants to showcase their digital identity, including contact information, social media links, product images, and business descriptions.
In the case of Ramesh Masala Dosa, Tewar subscribed to Vyaparify to get a mini website done for the outlet in Khatiwala Tank (https://id.vyaparify.com/ramesh-masala-dosa).
Consequently, after the success of this experiment, Tewar is now in the process of registering his other outlets on Vyaparify and getting mini sites done for them as well.
Through the Vyaparify platform, Ruby Jain, Founder of...
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Published by: Book Club