On Friday, Danny Sullivan, Google's Search Liaison, shared on X some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams.
He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to the internal Google Search teams. In fact, the photo above is from 2018's snippet review team where Sullivan provided a lot of feedback to that team from SEOs and searchers. Danny Sullivan also examples from the internal Google ranking fair of notes and presentations he put together from SEOs and searchers for consideration in future Google Search changes.
In his new post on X, Danny showed how he is providing feedback to the search team on the helpful content update, parasite SEO, writing for Google and not users, improving Google's documentation, and a wild idea to provide a tool to us to tell us what is considered helpful content.
Here is that tweet:
Someone asked me this week for examples of how I bring the feedback people have outside Google back into Google. Good question. I've done this in the past. Here's a fresh one. After the discussions I've had over the past two weeks at an in-person event and online, I compiled a… pic.twitter.com/aqIL6TQHGf
— Google SearchLiaison (@searchliaison) November 3, 2023
Here is what the document says:
I'll begin with something that's not really a concern they have but the core cause of problems. Everyone is doing...
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Published by: Book Club