UK SEO consultancy The SEO Chap emphasises the critical importance of SEO investment as a combined strategy with PPC to reduce the unhealthy marketing reliance on paid advertising
London, UK --News Direct-- Prodigy Press Wire
The SEO Chap, UK SEO consultancy run by SEO expert and founder Steve O'Brien, reviewed SEO vs PPC strategy and the importance of investing in a Search Engine Optimisation (SEO) to achieve long-term, sustainable success online. With the search engines seemingly dominated by pay-per-click (PPC) advertising, O'Brien advocates that companies value the superior return on investment and enduring value that SEO pays back to a business.
"Many businesses fall into the trap of over-relying on paid advertising like Google Ads, not realising that these are short-term solutions, it can start off small and continue growing" said O'Brien. "While PPC can certainly drive quick and seasonal results, it's SEO that provides lasting benefits and a stronger ROI over time. Once you stop funding PPC, the benefits cease almost immediately. SEO, on the other hand, continues to yield returns long after the initial investment, so a combined search strategy is the optimum solution."
SEO offers several key advantages over PPC, including improved organic search visibility, higher credibility with audiences, and more consistent web traffic, plus a statistically higher conversion rate. Unlike paid advertising, which requires continual investment to maintain visibility, SEO builds a...
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