Last week we reported on the early signs of big Google Search ranking volatility, fluctuations, chatter within the search results. We just don't know if that was related to the ongoing November 2023 reviews update, tremors from the recently completed November 2023 core update or something new and unrelated to those two updates.
Over the weekend, I've been seeing a winter blast of SEO chatter, and many of the tools are still very volatile, some more than they were previously.
The chatter and the signals I track are even more heated than when I first reported about it. It seems like there was this really big shift in the past few days with the Google Search results.
Google Search Volatility Tracking Tools
Cognitive SEO (seems stalled):
SEO Chatter
Here is the chatter I see within the SEO community from this site and WebmasterWorld:
After three very good weeks we see a 50% drop for all sites we manage started right at midnight. Seems Google started Xmas shopping revenue season.
I had one day which resembled normal traffic and whammo! another huge drop in traffic today starting at 11am. USA and UK traffic is down 28% by 4pm, Canada is down 58%. WTF is going on with Google? This has killed my business off completely for a month now. I suspect it's perfectly timed to do just that, siphon off any kind of real customer shopping for the holidays.
After an upward...
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