Google Forum Structured Data Update Focused On Authorship - Search Engine Journal

Google updated their documentation of forum structured data to clarify authorship related requirements to the InteractionCounter schema.org data type and to add a new recommended property for the author type.

Both changes affect how Google interprets information related to users who are posting comments in a forum.

It’s additionally of interest because it shows how interested Google is in pinpointing the authors of content, this time within the context of a forum.

Search results that feature user generated answers from forums currently do not feature author names.

But Google is increasingly doing more with authorship signals such as showing the names of authors of news articles so it’s an open question whether showing forum user names is something being considered or if Google will be doing something else with author data behind the scenes.

Read: What is Google E-E-A-T?

InteractionCounter Structured Data Type

A Schema.org structured data type is the main part of a given section of structured data code. The Property is just a description of that structured data Type.

In Schema.org jargon, a Property is an attribute of the Type.

The InteractionCounter Schema.org structured data type tells Google how many times an author interaction has happened.

This is important because InteractionCounter structured data has required structured data properties. Required means that using the properties is mandatory for eligibility to be shown in Google Perspectives and other search results...



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Published by: Book Club
Source: NewsService