In this episode, Lindsay Pinchuk hosts Jenna Goldring, the founder of The High Confectionary, a micro-dose direct-to-consumer gummy manufacturer in the cannabis industry. Jenna shares her entrepreneurial journey, emphasizing her determination to fill a market gap for low-dose edibles.
Despite challenges in a high-dose-focused industry, Jenna discusses her transition from a corporate job to entrepreneurship, navigating compliance regulations, and a recent pivot to hemp products. The conversation covers building a brand, networking, and the importance of realistic expectations and self-care for a new mother and founder.
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Key Takeaways:
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Identifying Market Gaps: Jenna Goldring's entrepreneurial journey began with a keen observation of market gaps. Recognizing the need for low-dose edibles in a predominantly high-dose-focused cannabis industry, Jenna aimed to create products that allow users to control their experience.
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Transition from Corporate to Cannabis: The discussion sheds light on Jenna's transition from a corporate job to full-time entrepreneurship. She emphasizes the importance of realistic expectations, networking, and leveraging online resources for research and product development.
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Navigating Compliance Challenges: The complexities of compliance within the cannabis industry are explored as Jenna discusses the meticulous steps taken to ensure The High Confectionary complies with regulations. Her experiences provide valuable insights for entrepreneurs navigating similar regulatory landscapes.
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Pivot to Hemp Products: The conversation delves into The High Confectionary's recent pivot from cannabis to hemp products. Jenna shares the strategic considerations behind this decision and the lessons learned in adapting to evolving market dynamics.
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Building a Strong Team: Jenna underscores the importance of building a team with specialized skills. Her approach involves assembling individuals who excel in specific areas, emphasizing the collaborative effort required to create a successful business.
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Realistic Expectations and Self-Care: As a new mother and founder, Jenna shares advice on managing expectations and practicing self-care. Her perspective encourages individuals, whether founders or new parents, to be open and gentle with themselves as they embark on their unique journeys.
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Empowering Entrepreneurs: Jenna's story serves as an inspiration for aspiring entrepreneurs, particularly women, looking to enter the cannabis industry. Her emphasis on self-belief and strategic networking provides practical guidance for those navigating their own entrepreneurial paths.
Jenna Goldring's journey is a testament to the possibilities that arise when one identifies market needs, navigates challenges with diligence, and adapts to industry shifts.
About the Podcast Guest:
Jenna Goldring is the founder of The High Confectionary, the no BS, all-natural, microdosed gummy brand that believes in building your own buzz.
To learn more about Jenna Goldring follow her on Instagram.
About the Podcast Host:
To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).
About Dear FoundHer…:
Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!
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Media contact information:
Publicist Name: PodAmp.fm
Email: hi@podamp.fm
Source: Dear FoundHer…
Source first published here.
Published by: Dax Hamman