A creative, lyrical, and insightful storyteller/vocalist, with over 20 years of experience in writing and recording music. A 2016 Source Magazine Unsigned Hype, Yusha Assad makes dope music, that tells a story, and inspires greatness. He believes that his success must be built with the hands and hearts of people, and not off their backs. He uses his music to connect, inspire, and challenge listeners to live life “with great care.”
Yusha has opened up for major artists such as The Game, K. Michelle, Brandy, Scarface, Ja Rule, August Alsina, and others. He's performed at conferences, such as A3C Festival in Atlanta, SXSW in Austin, TX, and Revival DC in the nation’s capital.
Authentic hip-hop, diverse style, unique delivery, and creative word play all describe hip-hop artist Yusha Assad. Yusha is a North Carolina native by way of Washington, DC, striving toward a future of success. Humbled by his roots, Yusha connects to the soul of his listeners while providing reflections of his life, love, business and religion.
Yusha Assad has been writing and singing since age seven. He is inspired by artists such as Jay Z, Nas, Sam Cooke, and Lauryn Hill. The works of these artists all play a role in Yusha’s artistic craft. He is inspired by the stories of hustle and success by Jay-Z, the knowledge that Nas expresses, the pure and soulful melodies of Sam Cooke, and the love and spirituality that Lauryn Hill delivered through her lyrics.
Yusha is also passionate about educating the youth. He believes that education could be used to change the lives of students. Being an educator for over five (5) years, it is important to him to teach youth to follow their dreams, as well as allow the students to motivate him with his continued path toward success.
He said, “Teaching has given me the opportunity to be better by allowing me to reflect on my own character and needs. My students have motivated me to follow my dreams, and so I get the opportunity of not just telling them to succeed, but I get to show them how.”
It’s no doubt that Yusha Assad is a star that is driven toward helping people. His goal is to inspire and empower people to follow their dreams. He believes that his talent is a gift from God that has allowed him to produce and create music while using it for a greater good of others.
Beyond making music, Yusha is the CEO of With Great Care, LLC, an international platform curator of entertainment, business, and education. He is the brainchild of Revival DC and The Hope Campaign.