Victoria Repa, CEO and Founder of BetterMe, a global health and wellness platform boasting 150 million users, has a mission: to create a healthier world for everyone. Thus, with BetterMe she aims to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits. Her vision is rooted in the belief that this should be attainable regardless of age, sex, physical ability, or background.
The inception of BetterMe in 2017 was inspired by Victoria's personal journey towards achieving a healthy lifestyle. Thus, with the team, she created two supportive apps to help individuals find their ideal physical and mental state. However, since its launch, BetterMe has grown significantly, evolving into a comprehensive platform that empowers users to understand and respond to their personal needs.
Mind & Body Gradual Changes Apps
BetterMe's growth is marked by the development of two key applications: BetterMe: Health Coaching and BetterMe: Mental Health. These apps are designed to facilitate gradual and sustainable improvements in both physical and mental well-being, thereby enhancing overall quality of life.
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BetterMe: Health Coaching - This all-in-one health app provides personalized workout and nutrition plans supported by real human coaches, along with comprehensive tracking and cognitive therapy features. It caters to diverse groups, including seniors, pregnant women, and individuals who use wheelchairs or manage diabetes, emphasizing inclusivity and accessibility. The app also integrates apparel and equipment into workout programs, allowing users to purchase them within the app, thereby enhancing their fitness journey with ease and convenience.
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BetterMe: Mental Health - This app for a balanced and mindful life, provides users with a personalized, adaptive Self-Help Plan with a guide to balance users' mental health throughout the day, adjusting the content based on their experience level and progress. It includes features like daily meditations, self-worth affirmations, and healing sessions, helping users develop mental resilience and emotional stability.
The BetterMe Store and DEI Initiatives
In 2021, BetterMe expanded its offerings with the launch of the BetterMe Store, featuring comfortable sportswear, accessories, and exercise & fitness equipment, to support a healthy lifestyle with both comfort and quality. The BetterMe Store's product line is inclusive, featuring a wide range of sizes and styles to cater to all body types. This inclusivity extends to the company's commitment to diversity, equity, and inclusion (DEI).
Recognizing the lack of DEI in the wellness market, BetterMe aims to eliminate barriers to well-being and self-esteem. For example, during Black History Month, BetterMe launched a Black Heritage and Identity Empowerment course in the BetterMe: Mental Health app. This course includes a 7-day program with daily meditations, self-worth affirmations, and healing sessions created by mental health professionals from black communities worldwide. Moreover, recently the company launched Limb Loss Workouts in the BetterMe: Health Coaching app to support amputees in regaining optimal limb functionality and preparing for the prosthetic process.
Integrating Technology and Behavioral Psychology
A key element of BetterMe’s success lies in its innovative use of technology combined with principles of behavioral psychology. The company’s apps are designed to be user-centered, making health and wellness accessible and engaging. One notable feature in the BetterMe: Health Coaching app is the AI-based Plank Fitness Test. This test helps users assess their physical fitness level and select appropriate future workouts, ensuring a personalized fitness journey.
Holistic Approach to Health and Wellness
BetterMe's holistic approach is evident in its efforts to create happiness from within. By combining physical fitness, mental health support, and inclusive product offerings, the company provides a comprehensive tool for overall well-being. This approach is not only about physical health but also about fostering a positive mental state, thereby improving the overall quality of life for its users.
Victoria Repa and her team continuously strive to inspire and empower individuals to lead healthier lives. Their work reflects a deep understanding of the diverse needs of their users and a commitment to making health and wellness accessible to all. This dedication is not only evident in their products and services but also in their ongoing efforts to address and incorporate DEI principles into their business model.
Thus, through its innovative and user-centered approach, BetterMe empowers individuals to achieve lasting health benefits and embrace what suits their own bodies, ensuring that a healthy lifestyle is truly accessible to everyone. Moreover, by combining innovation, inclusivity, and a focus on user needs, Victoria and the BetterMe team continue to set the standard in promoting health and wellness worldwide.