A business can generally be defined as an entity involved in sales, whether of goods or services. It's widely recognized that owning a business can be highly profitable. Today, nearly every business has a website and offers its products or services online.
The biggest challenge in this digital landscape is the limited visibility and intense competition. Search engines are designed so that when a user enters a query, they receive a set of results, either organic or paid. As experience shows, if someone doesn’t find the answer, service, or product they’re looking for on the first page of search results, they’re unlikely to check the second page. Instead, they’ll change their query and start over. Now, consider that the first page has only 10 spots, while thousands of websites are competing for each keyword.
To improve a site’s visibility in organic search results, SEO (Search Engine Optimization) is used. If you want to reach the top of the search results quickly without a long wait, you can use Google Ads, but you’ll pay for every click. To broaden your audience, you can also leverage SMM (Social Media Marketing) and social media advertising. All of this combined is known as digital marketing.
With a professional approach, noticeable results from SEO typically start to show after about a year of effort. The return on investment (ROI) from advertising, whether through Google or social media, can begin as early as the second month, often doubling the initial investment. For example, an investment of $5,000 could bring in $10,000 in revenue from sales of products or services.
Now, consider whether you’re seeing these kinds of results. If you’ve been promoting your site for five years and still don’t see any significant outcomes, something is clearly wrong! If you’re investing money in advertising but continually end up in the red, that’s a sign that something isn’t working.
If you’re just getting started in marketing, remember how fiercely competitive the online space is. Becoming proficient in digital marketing doesn’t happen in one or two years—it takes a tremendous amount of experience to achieve good results. If you decide to dive into this field, you can certainly become a pro over time, but you need to ask yourself—is that really your goal? If your aim is to learn a new profession, that’s fantastic! However, if you already own a business and are an expert in your industry, don’t try to juggle too many roles at once. Focus on what you do best.
You can always turn to the professionals of Effortless Marketing – digital marketing company in Calgary. We provide comprehensive digital marketing services for websites of any niche across Canada: SMM, Local SEO Calgary, SEO, PPC, as well as website development from 0. Feel free to contact Effortless Marketing at the phone number – (403) 630-7936.
Essential insights for partnering with a digital marketing agency: what to expect and how to succeed?
First, after you contact an agency and sign up for SEO services, you should know that SEO is not a quick process. As mentioned earlier, it typically takes about a year to see significant results. However, this doesn't mean you can stop focusing on SEO after that year. SEO is a continuous process that requires ongoing effort. Initially, promotion requires substantial investment, but over time, it transitions into a maintenance phase. The main difference between self-promotion and professional promotion is that the latter will yield quicker returns and bring significant dividends.
It's also crucial to take a comprehensive approach because SEO, particularly for a new website, can be slow and challenging. You might invest money and see months go by without noticeable results, which can be discouraging. To keep your business growing, it’s essential to supplement SEO with advertising. It’s important to understand that Google Ads, for instance, is a self-learning system. In the first 1-2 months, a lot of work goes into optimizing costs, so don’t expect to see a 100% return on your investment right away. If it were that simple, everyone would be rich by now. PPC (Pay-Per-Click) professionals know how to minimize expenses during these early months of global optimization and are skilled at helping you start recouping your investment significantly in the months that follow.