Chicago – Sept. 5, 2024 – As a leading B2B marketing consulting firm and agency, Innovaxis today announces the Business-to-Business (B2B) Strategic Marketing Audit & Planning Service for small and mid-sized manufacturers, software developers, distributors, contractors, service providers, and more. While the firm has provided strategic marketing audits and plans for clients since 2007, these services are now combined into a seamless solution.
The Antidote to Random Acts of Marketing
Marketing agencies often fail to generate results for B2B clients because they lack an understanding of their clients’ businesses, needs, and the needs of their prospects. Agencies also tend to focus more on business-to-consumer (B2C) clients and lack B2B marketing experience.
This happens because most agencies are founded by creative types whose strengths are in traditional branding and design instead of in developing and implementing effective marketing strategies that generate leads, sales and double-digit growth.
As a result, most agencies position their proposals as marketing plans without conducting any due diligence, which leads to an opportunistic approach that feels like “random acts of marketing.” It takes more than a few sales calls to develop a plan that delivers double-digit growth.
“The B2B Strategic Marketing Audit & Plan was developed to rapidly identify how to aggressively grow established businesses, year after year, to be implemented by your internal team with Innovaxis as a marketing agency option,” said Sean Parnell, president of Innovaxis.
“Random acts of marketing are an expensive and ineffective way to fuel your growth.”
What You Get
Innovaxis uses a strategy-first approach to generate results instead of relying upon the branding and design approach common with traditional marketing agencies.
The effort starts with a marketing audit, which is deep-dive due diligence for what’s not working and what to do about it, what works but could be improved, and what else can make an impact on lead generation and sales.
Included in the audit is a scorecard of 16 key marketing activities, which includes an evaluation of brand storytelling, onsite and offsite B2B search engine optimization (SEO), Google Ads and other pay-per-click (PPC) performance, content marketing, email campaigns, social media, public relations, marketing automation, reporting, and more. This is followed by a deep dive into the main website and other primary marketing activities, especially those that are paid and/or time consuming.
A strategic marketing plan is then formulated from the audit’s recommendations over the next three years with costs and revenue impact. The effort also includes an assessment of your strengths, weaknesses, opportunities, and threats (SWOT) plus recommended thought leadership content that is most likely to generate leads.
The Particulars
The Strategic Marketing Audit & Plan is conducted in one month and results in a report with an executive summary, findings, recommendations, and overall plan for achieving your lead generation and sales goals.
Pricing for this service starts at $5,000 and only costs more if additional services are included, such as additional website evaluations, market research, marketing audits of competitors, etc. Clients also have the option of having Innovaxis address website or other marketing problems while the audit and plan are conducted.
The strategic marketing plan can be implemented as part of a custom B2B Marketing Program from Innovaxis.
Start with a Consultation
Contact Innovaxis to schedule a time to discuss whether this service is right for you. An example of what your strategic marketing audit and plan would look like can be shared with you on a call.
“Double-digit growth for this year and beyond starts with a marketing audit and plan today,” said Parnell.
About Innovaxis Marketing
B2B business owners and marketing leaders who want marketing to drive sustainable, double-digit revenue growth rely on Innovaxis. Let Innovaxis help you articulate your value to more of the people you serve by fully leveraging marketing strategy, brand storytelling, agency services, and marketing automation. Innovaxis will partner with you to increase your thought leadership, demand generation, and customer acquisition – often starting with a marketing audit and followed by the execution of a marketing program customized for your organization. Innovaxis custom marketing programs typically generate an ROI of 300%+ within the first 12-18 months – Innovaxis only grows if you grow.
Contact Info
Organization:Innovaxis B2B Marketing
Email:profit@innovaxisinc.com
Address:4043 N. Ravenswood Ave. Suite 318 Chicago, IL 60613
Website:https://www.innovaxisinc.com/