The Wild Rose in Auckland Innovates On Sustainable Flower Delivery

Local Auckland florist, The Wild Rose, has discovered a new packaging solution that provides a way for the floristry industry to deliver beautiful flowers



Wild Rose


Local Auckland florist, The Wild Rose, has discovered a new packaging solution that provides a way for the floristry industry to deliver beautiful flowers, but do it more sustainably.

Florists traditionally use a non-biodegradable plastic cello to wrap their flowers. The Wild Rose uses cellophane, which is made from readily renewable cellulose, sourced from responsibly managed plantations – fully biodegradable and home compostable - after it has helped protect and keep the flowers looking beautiful. This compares to the traditional non-biodegradable plastic cello which typically ends up in landfill.


Understanding the Environmental Impact of Conventional Flower Delivery

Traditional flower delivery, while seemingly innocent, often leaves a surprisingly heavy ecological footprint. Most people aren't aware that many of those stunning blooms have journeyed thousands of miles to reach their destination.

This journey typically involves chemically intensive farming practices, significant water usage, and air transport with its associated carbon emissions. Then there's the issue of packaging - plastic wrap, floral foam (which doesn't decompose easily), and other non-biodegradable materials commonly used, all contributing to our landfills.

Choosing a Sustainable Flower Delivery Service

The good news is a growing number of florists recognize the need for change and are championing sustainable practices. Here’s what to look for when choosing sustainable flower delivery:

Local Sourcing

Prioritize florists who source their flowers from local growers. This dramatically reduces transportation distances and thus, the carbon footprint of your bouquet. Plus, by supporting local farmers, you contribute to your regional economy.

Seasonal Blooms

Opting for flowers that are in season locally allows nature to take its course, reducing the need for energy-intensive greenhouse growing methods. Ask your florist what’s in season or look for options labeled as such on their website.

Organic and Sustainable Farming Practices

Choose florists committed to organic growing practices or who partner with certified sustainable farms. Look for certifications such as Fair Trade, Rainforest Alliance, or USDA Organic. These certifications indicate a commitment to responsible land management, water conservation, and fair labor practices.

Eco-Friendly Packaging

Seek out florists who minimize waste and utilize eco-friendly packaging materials. This includes avoiding plastic wrapping, using recycled paper or biodegradable alternatives, and ditching the floral foam. You want to make sure your beautiful flowers arrive in vase flowers, not something that will harm the planet.

Giving Your Flowers a Second Life

Finally, consider how to make your flowers last beyond their natural lifespan. Once they start to wilt, you can dry them to create beautiful potpourri or homemade decorations.

Key Questions to Ask Your Florist

When considering where to buy your next bouquet, don't hesitate to ask your florist about their sustainability practices:

  • Where do you source your flowers?

  • Do you work with any local growers?

  • Do you offer organic or sustainably grown flowers? Make sure to ask if they have any farmgirl flowers.

  • What kind of packaging do you use?

  • Do you have any eco-friendly delivery options?

Asking these questions demonstrates you are a conscious consumer. Your florist will notice. Over time, more consumer demand for sustainable options can inspire wider changes within the floral industry.

Sustainable Flower Delivery: Making a Difference One Bouquet at a Time

By understanding the issues associated with conventional flower delivery, we can all take steps toward more thoughtful choices. With conscious purchasing decisions, we can lessen the environmental impact of our floral gifts while still enjoying their beauty and expressing our care for our loved ones. Pretty good, right?

Let's take Valentine's Day, for example. Millions of flowers are bought during this holiday, with a majority of them being imported. Choosing a service that provides local delivery of flowers grown nearby can drastically lessen the environmental impact of your romantic gesture.

So, don't worry, you can still find gorgeous flower arrangements while being environmentally conscious. Seek out florists committed to sustainability and ask about their practices. You'd be surprised how many are embracing change and offering stunning, sustainable options.

Sustainable flower delivery is about making a conscious effort to reduce our impact on the environment without compromising the joy of giving and receiving flowers. It involves a shift toward appreciating locally grown, seasonal blooms and supporting businesses that align with ethical and sustainable practices. By making mindful choices and staying informed about sustainable alternatives, we can cultivate a



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