Results Driven Marketing® (RDM) is a digital advertising agency in Charleston, SC, that provides ROI-focused solutions for small businesses, including law firms and in-home care agencies. They go beyond traditional marketing metrics by offering a transparent approach to measuring True ROI. Here’s how they gather and report on it:
1. Call Tracking for Each Advertising Medium
One of the key methods Results Driven Marketing® uses to measure True ROI is purchasing call tracking phone numbers for each advertising medium. These unique phone numbers allow the agency to track where leads come from—whether through paid ads, SEO, or other marketing channels. This way, they can directly attribute new leads and clients to specific marketing investments, providing a more accurate picture of what’s generating revenue.
2. Call Screening and Recording
RDM takes it further by having call screeners listen to every call through these tracking numbers. The screeners record the calls, allowing clients to listen to them later if they want to confirm lead quality or simply review conversations for performance. This system tracks whether the marketing dollars are bringing in calls and ensures that these leads are being handled properly.
RDMs team also evaluates the phone interactions to determine if the person answering the phone is proficient. They assess crucial factors such as:
– Were calls answered promptly?
– Were calls routed to voicemail?
– Did the phone answerer sound polite or rude?
– Did they leave potential customers on hold for excessive periods?
By gathering this data, RDM can alert business owners to potential customer service or sales management issues, which could affect True ROI.
3. Real-Time Reporting of Customer Service Issues
Problems identified during the call review process are quickly brought to the business owner’s attention. For instance, if the call screeners notice that calls go to voicemail or that staff members are consistently rude, these issues are flagged immediately. This proactive approach ensures that the business doesn’t lose potential revenue due to poor customer service, which is crucial for fully realizing the marketing investment.
4. Client Review Meetings for True ROI Analysis
RDM schedules weekly, biweekly, or monthly review meetings with their clients to review marketing campaign results. These meetings, often held via Zoom, focus on analyzing True ROI in detail. Ahead of each meeting, RDM provides detailed reports to their clients, breaking down:
– Phone call metrics (e.g., number of leads generated, quality of calls)
– Advertising spend versus revenue generated
– Customer service performance based on call reviews
During these meetings, RDM not only provides the raw data but also offers insights into the effectiveness of each campaign and suggestions for improvement. They use advanced technology to track metrics such as conversions, website traffic, and lead generation, answering questions about traffic flow, conversion rates, and overall performance.
5. Advanced Technology and Tracking for Metrics
Our Charleston digital advertising agency uses innovative technology to gather and analyze client data. They track every conversion, website visit, and phone call to provide a comprehensive picture of how each dollar spent performs. With the help of CRM tools, web analytics, and call-tracking software, RDM can accurately report:
– How much revenue was generated from each marketing campaign
– The number of leads produced from each channel
– The True ROI for each advertising effort
By continually refining these processes, RDM helps small businesses focus on high-return activities, providing a strategic approach to growth.
Increase Your ROI with a Digital Advertising Agency in Charleston
True ROI is a powerful tool that helps small businesses selling internet-based services to consumers, such as in-home care agencies and law firms, maximize their financial returns. By focusing on dollars spent versus dollars generated, business owners can make informed decisions, refine their budgets, and stay competitive in their respective markets. Whether aiming for a 10-to-3 return or a different financial goal, tracking True ROI ensures that every investment contributes meaningfully to your business’s bottom line.
With Charleston digital advertising agencies like Results Driven Marketing® providing detailed tracking through unique phone numbers, advanced call screening, and transparent reporting, small businesses can take the guesswork out of marketing investments. Through their comprehensive client review meetings and technology-driven insights, RDM ensures that every campaign is fine-tuned for maximum return, allowing small businesses to thrive in competitive markets.
Media Contact Information
Mike Bannan
1-215-806-0800
Original Source of the original story >> How Results Driven Marketing® Measures and Reports True ROI