Mil Usos Skincare, founded by amateur jiu-jitsu athlete Becky Williams, is on a mission to disrupt the traditional beauty industry with a bold new approach designed for athletes and outdoor enthusiasts. Recognizing that few active individuals have the time or interest in elaborate 20-step skincare routines, Mil Usos offers a unique lineup of simple, multi-use products that are easy to take without compromising quality. With a background in ballet, pole dance, running, and Brazilian jiu-jitsu, founder Becky Williams understands firsthand the challenges athletes face when balancing rigorous training and caring for their skin. Mil Usos was recommended this year in Forbes’ list of the top 35 self-care gift ideas.
Inspired by her experiences living in remote Peru, where access to basic pharmacy products was limited, Williams sought to create a line of versatile, low-waste products that eliminate unnecessary steps and deliver head-to-toe care.
A Solution Tailored to Athletes
Mil Usos stands apart from the competition by catering to athletes’ unique needs. Unlike typical beauty brands that focus on hyper-specific and time-consuming routines, Mil Usos offers streamlined, effective products that are perfect for the demands of training and competition. Recently, two of Mil Usos’ sponsored athletes, Alex Enriquez and Kendall Reusing, both members of Team USA Grappling, travelled to Kazakhstan and took home gold medals at the Senior World Grappling Championships. Williams reflects, “These women didn’t want to drag bulky toiletry bags halfway around the world to go compete. They’re already jet-lagged and are there to win, not fuss with their skincare routine. We have also sponsored ultra-marathon runners, kite surfers, and bow hunters. All of these athletes need to care for their skin, but none of them want to fuss with complicated skincare routines. The current beauty industry doesn’t offer good solutions for these athletes.”
She added: “Research indicates that skincare significantly enhances athletes’ athletic performance and overall well-being.” Since athletes are more likely to expose their skin to irritation, proper skincare helps prevent issues like sunburn, infections, and skin irritations. These problems can distract athletes and affect their focus and confidence during competition. For example, skin infection is a big problem in the jiu-jitsu and wrestling community. Runners experience chafing and exposure. Winter athletes must face cold weather and windburn. Athletes need easy solutions to these problems, and the skincare market is not serving them. Healthy, resilient skin boosts self-esteem and minimizes distractions caused by common skin conditions like acne, blisters, or chafing. Furthermore, athletes are especially prone to dehydration, which can lead to excessive dryness and flaking. By using skincare products that include essential minerals like zinc and magnesium, athletes can support skin recovery and enhance the skin’s immune response post-workout, allowing them to perform at their best.
The global skincare industry, valued at $155.67 billion in 2023 and expected to reach $161.3 billion by 2024, is ripe for disruption. While the beauty industry continues to cater to traditional consumers, the intersection of skincare and sports must be explored. As the global wellness and personal care market expands, driven by a rise in sports participation and outdoor activities, Mil Usos aims to fill this gap by providing athletes with the same high-performance skincare they expect from their training equipment and other speciality gear.
The Future of Skincare also has to be practical.
As more consumers seek efficient, sustainable, and practical solutions, Mil Usos is leading the charge by offering products that work across multiple applications and eliminate the need for bulky kits. Becky Williams adds, “Mil Usos is the handyman of skincare. Whether on the mat, in the mountains, or at the gym, we’ve got you covered with just a few powerful products. Everything is fragrance-free, so it’s perfect for both men and women athletes alike. Our products truly represent the ultimate versatility.”
For more information about Mil Usos and its innovative skincare solutions, visit milusosskincare.com.
About Mil Usos
Mil Usos Skincare was founded to provide athletes and active individuals with simple, multi-use products that perform under pressure. Created by Becky Williams, a lifelong athlete, and adventurer, Mil Usos combines sustainable practices with the convenience of minimalism, proving that high-quality skincare can fit seamlessly into a busy, on-the-go lifestyle.
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Instagram: @milusos_skincare
Disclaimer: The information mentioned in the press release is provided by the source Mil Usos . KISS PR and its distribution partners are not directly or indirectly responsible for any claims made in the above statements. Contact the vendor of the product directly for any queries/issues.