Sergey Baburov, founder of HYDE brand and Coffee Navigator project, together with his team visited the largest coffee exhibition in Vietnam, which took place from October 31 to November 2. At the exhibition, Baburov presented the latest developments and innovative solutions aimed at improving coffee quality and exchanged experience with international colleagues.
“Vietnam surprised me with the level of innovation and awareness in the coffee industry. Their marketing, alertness and ability to respond quickly to new trends is impressive. In the current realities, this is extremely important for our business,” said Sergey. The businessman also added that Vietnam is one of the most dynamically developing countries in the Asian region, and its economy is considered one of the fastest growing in the world.
Innovation was the main theme of the exhibition. Vietnamese entrepreneurs shared technologies to improve coffee bean harvesting and processing. Also, foreign colleagues told how modern technologies in production allow them to remain the second largest coffee supplier in the world. Sergey Baburov notes that he has adopted several of their developments for himself. “After all, we are also trying to grow coffee in Kazakhstan. In 20 km from Ust-Kamenogorsk in an underground greenhouse, a couple even got a small plantation a few years ago. And the locals now really appreciate the support of local farmers,” the entrepreneur notes.
In addition, the businessman successfully exchanged contacts with potential partners, made new business connections and signed favorable contracts for his business. “Visiting the exhibition allowed me to take a lot of new ideas and set directions for further growth of HYDE. It is very important not to stop and continue to follow global trends, exchange experience and keep in touch with international colleagues. This helps us not only to develop our business, but also to stay relevant for our customers,” added Sergey Baburov.
HYDE brand plans to continue to actively participate in international events in the future, strengthening its position in the global coffee market and offering consumers new high-quality products.
Contact: info@hydecoffee.kz
Founder Sergey Baburov