Anna Stepura, an entrepreneurial leader and visionary in AI-driven marketing, is transforming the landscape of sports and business. As a Marketing Leader and the Founder and CEO of AiSport, Anna is pioneering the use of artificial intelligence to drive performance and prevent injuries in the sports industry. With over eight years of experience in marketing and entrepreneurship, Anna’s innovative approach is reshaping how businesses across sectors, leverage marketing and the newest trends to achieve new heights of success.
Anna’s journey into AI and entrepreneurship is deeply rooted in her experience with prestigious global programs such as Alchemist Accelerator and Antler, and her collaborations with top-tier venture capital firms like Menlo Ventures and their Fellowship Program. These experiences helped her shape a unique perspective on innovation, growth, and technology’s role in reshaping industries.
Anna’s journey into AI Marketing and entrepreneurship began after a successful career in marketing, including serving as the Chief Marketing Officer at the Ukrainian Golf Federation, where she spearheaded initiatives to popularize golf in an emerging market. Reflecting on her tenure, Anna shared:
"When I was working as the Chief Marketing Officer, the landscape was entirely different from what it is today. Back then, the trends were focused on traditional marketing strategies—print media, in-person events, and building partnerships through face-to-face networking. Digital marketing was still emerging in the sports sector, and the concept of using advanced technologies like AI seemed like a distant future.
Fast forward to now, and the marketing world—especially in sports—has undergone a complete transformation. Today, it’s all about hyper-personalization, data-driven decision-making, and AI-powered solutions that can optimize everything from fan engagement to operational efficiency. The shift from broad messaging to targeted, personalized outreach is monumental,” - comments Anna Stepura.
The AI Revolution in Marketing
Anna's expertise isn't limited to sports—her passion for AI extends into marketing, where she’s been a leader in integrating AI to improve customer experiences, optimize marketing strategies, and automate content creation. Throughout her career she has worked as a marketing leader and for every company she worked for, Anna was implementing the latest capabilities and trends in marketing approach, including the use of AI to drive growth and streamline marketing processes.
Key marketing trends that Anna thinks will be the trend in 2025:
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AI-Driven Personalization: Using machine learning and predictive analytics to craft hyper-targeted marketing campaigns that speak directly to customer preferences and behaviors.
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Content Automation with Generative AI: Tools like GPT and other AI technologies are transforming content creation, allowing businesses to scale their creative efforts without compromising quality.
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Sustainability and Purpose-Driven Marketing: AI helps brands create responsible, impactful marketing strategies that align with consumer values and environmental concerns.
"AI is the ultimate tool to scale marketing, enabling brands to deliver meaningful, personalized experiences while maintaining efficiency,” says Anna.
Anna’s entrepreneurial journey has been marked by rapid success and a commitment to solving real-world problems with technology. She co-founded AiSport - an AI-powered fitness coach, HireGPT, an AI-powered recruitment tool, which was acquired just eight months after launch. Through Forsify, Anna continues to help companies integrate AI to revolutionize their marketing strategies. Now, with AiSport, she is once again pushing the boundaries of what’s possible with AI in sports.
Anna’s proven ability to innovate, adapt to market needs, and lead transformative projects has earned her recognition from industry leaders and venture capital firms alike.
The Future of Sports Marketing
By 2025, sports marketing is set to be dominated by AI-driven trends. Hyper-personalized fan engagement, real-time data insights, and automated content creation are shaping the way organizations interact with their audiences. Here are some trends that Anna sees as an opportunity for every SportsTech company:
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Hyper-Personalized Experiences: AI algorithms deliver tailored recommendations to fans, from personalized game-day content to targeted merchandise offers.
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Immersive AR/VR Campaigns: AiSport leverages AI to create augmented reality overlays and virtual fan experiences, bringing audiences closer to the action.
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Predictive Analytics: The company empowers sports teams to forecast trends, optimize ticket sales, and adjust marketing strategies in real-time.
Anna Stepura’s visionary approach and relentless drive to push boundaries in marketing and AI have positioned her as a trailblazer in the sports and technology industries. Through AiSport, Anna is not only shaping the future of sports marketing but also inspiring organizations worldwide to embrace innovation and create deeper, more meaningful connections with their audiences.
As 2025 approaches, Anna’s mission remains clear: to harness the transformative power of AI to redefine what’s possible in the world of sports and beyond.
Author: Jessica Nguen