Brit+Co, in partnership with Virality Boost and Fortunoff Backyard Store, today announced the results of their holiday season content campaign that achieved a 24% year-over-year revenue increase and engagement rates 50% above industry benchmarks.
The campaign, centered around Brit+Co's premium editorial content "These 17 Hidden Gems Will Make You Rethink Your Holiday Decor Game," reached over 76,000 qualified consumers and generated 34,000 organic engagements across social platforms.
"This campaign exemplifies the power of combining premium content with influencer content distribution," said Kim Murray, Founder of Virality Boost. "By pulsing our budget during peak shopping periods and leveraging both editorial excellence and influencer reach, we delivered exceptional results across every metric."
"We were excited to explore this opportunity with Fortunoff Backyard Store and happy to see our editorial brand and quality so effectively lifted by Virality Boosts partnerships with Influencers," said Matthew Schulte, President of Brit+Co.
"When Brit+Co and Virality Boost approached us with this opportunity, we were curious enough to commit, and now, the results speak for themselves," said Kristen Brown, Vice President of E-commerce and Marketing for Fortunoff Backyard Store. "The entire campaign is a testament to collaboration and creative marketing".
Key performance highlights include:
- 18.45% traffic-to-reach conversion rate
- 13.09% click-through rate to store pages, exceeding benchmarks by 50%
- Cost per click efficiency 85% below peak holiday season averages
- Impressive Black Friday and Cyber Monday performance
About the Campaign
The partnership utilized a holistic strategy combining premium editorial content with strategic influencer distribution across Facebook and Instagram. Budget optimization during peak shopping periods maximized impact when consumer intent was highest, driving significant qualified traffic and commercial results.
About Virality Boost
Virality Boost specializes in targeted influencer campaigns through scalable content distribution with highly effective targeting. With an unwavering focus on ROI, we create innovative campaigns that deliver results for publishers and brands. Our data-driven approach consistently achieves meaningful metrics and measurable business results.
About Brit+Co
Brit+Co is a digital media company that inspires, educates, and entertains real women with a creative spirit. Through our mission to "Inspire Creativity," we create content, experiences, and products that help women live more creatively every day. Our mission is to inspire and enable women to use creativity to shape their lives, businesses, and the world.
About Fortunoff Backyard Store
Fortunoff Backyard Store is the premier retail destination for outdoor furniture and accessories. With a legacy spanning over 100 years, Fortunoff Backyard Store continues to deliver exceptional quality and design in outdoor living. The company operates 30 retail locations throughout the Northeast and a comprehensive e-commerce platform, fortunoffbys.com.
Media Contact ViralityBoost
Kim Murray
kim@viralityboost.com